The month of January, I have dedicated to the topic of how to create successful personal and business goals. We have discussed the importance of why it is necessary and covered the steps necessary to being able to write these goals for yourself and your business.
The Value of Purpose to the Entrepreneur
In this blog we will cover the topic of purpose. As an Entrepreneur it is important to know what your purpose is and how it plays into drafting your goals. In larger companies they refer to this as their mission statement. In its simplest form a mission statement is the reason why a company exits. You may ask how this relates to what I am doing. Great question (lol), many people become Entrepreneurs for different reasons. The many reasons vary. I will give you a few examples. Some people just need additional income and so this serves as an additional source of income. Others are employed full time but would like to build their own company to the point where they can become self employed. There are also some people that want to start a business with the goal in mind to grow that business to eventually take on additional staff and expand over time. For this group the sky is the limit.
These are all great ways to start as an Entrepreneur but the end goal for each is very different. This is where knowing your purpose comes in. If you know what you are specifically trying to accomplish as an Entrepreneur then your goals must compliment that process.
The first step in this process of knowing your purpose is what was mentioned earlier, knowing exactly what you are setting out to do (your mission). Once you have firmly identified your mission then you can carefully outline your goals. The next step in the process is to take the goals that you have written and map out a strategy of how to reach those goals. If you need some additional help in this step, please refer to my blog post titled, How to Make Business Goals. There you will find additional information on how to make successful business goals.
Once you have your mission and your goals carefully crafted, you are then in a better position to reach success. You are not trying to figure it out as you go along. You have prepared well. This preparation is more likely to lead you to success and the intended goal of reaching and fulfilling your reason for becoming an Entrepreneur in the first place.
The Advantage of Being Unique
I have said this before but it is worth repeating, your reason(s) and goals should be unique to you and your specific business. It also should be specific to what your mission is. There are many similar businesses out there but what separates them from the next is that it is not yours. That is what is referred to in business as a brand. To further illustrate this, when I go into the supermarket and get ketchup there are many different types of ketchup but there is only one brand that I use. It is what my family and I seem to like best. This is how you position your company for success.
Over the last few weeks I have covered topics from brainstorming, personal and business success and the importance of carefully planning them. Purpose is the foundation that all of this is built from. If you are solid in your purpose then you know the direction that you need to go in in order to reach them. Your goals then serve as a pathway to lead you to that success.
Why Purpose Matters
When you know what your purpose/mission is, it becomes the fuel to push you higher and push you through to reach success. Knowing your purpose allows you to have a place to revisit and refocus your efforts, knowing that there is something more to what you are doing.
So yes, you may not have reached there yet but you know what it is that you are trying to reach. That is why purpose is so important. Until next week my readers……Continue to….
Live your Dreams out Loud
